The 2024 Macy’s Thanksgiving Day Parade set some viewership records over the holiday.
The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership last year and stands as the biggest audience ever for the parade. A whopping 23.6 million viewers tuned into NBC for the live telecast – breaking a second record for being the most watched entertainment show on linear TV since the 2020 Academy Awards.
“The Macy’s Thanksgiving Day Parade is a beloved tradition that annually marks the beginning of the holiday season. Macy’s is honored to bring this iconic experience to life and create moments of inspiration and joy through world-class entertainment that only we can deliver for our customers and the nation,” Will Coss, executive producer of Macy’s Thanksgiving Day Parade, said in a statement.