As Hollywood grapples with the rise of artificial intelligence, powerhouse talent agency CAA is leveling up to protect its artists from AI abuse. And it all comes down to a vault.
Speaking at TheWrap’s Grill conference on Tuesday, CAA head of Strategic Development Alexandra Shannon broke down how she spearheaded the creation of the CAAvault, which was set up in September 2023 and uses technology from AI company Veritone to capture and store digital likenesses and voices.
“[The Vault] focused on enabling our artists, our talent, to capture their digital likeness and their voice and be able to own that so our clients, who have gone through the vault, own their authorized, authenticated version of themselves,” Shannon explained.