The Walt Disney Co. is poised to announce a major AI initiative that will transform its creative output, individuals with knowledge told TheWrap on Thursday.
The initiative is said to involve “hundreds” of people at the company and will primarily focus on post-production and visual effects.
One of the individuals said it would also involve parks and experiences, but not customer-facing.
A Disney spokesman declined to comment for this story.
A company insider told TheWrap that Disney was working on its own AI initiatives but not as expansively as suggested by the other sources. The insider said it was “too early” to say when an announcement was coming.