To the surprise of no one, the 2024 presidential election was one of the most searched topics on YouTube in 2024. But perhaps more surprising is how prominently Kendrick Lamar was featured in the company’s annual U.S. roundup of trending topics, artists and creators.
The “Not Like Us” rapper appeared on the Trending Topics list as well as the Top Songs list, out Monday. Though the Trending Topics list compiled some of the most-searched topics during the year, YouTube noted they were not ranked.
“YouTube is home to a new era of breakthrough entertainment,” said Kevin Allocca, global director of global culture & trends at YouTube, in a statement.