OpenAI Considers Ads, Wants to Be ‘Thoughtful’ About Serving Them With Chat Responses

CFO Sarah Friar says the AI company is looking at bolstering its sales by introducing advertisements to its products

OpenAI is looking at adding advertisements alongside its artificial intelligence responses, according to company CFO Sarah Friar. Her comment on the potential ad model came during an interview with FT published on Monday.

Friar didn’t offer a time frame on when ChatGPT users may see ads alongside chat responses, saying the company wanted to “thoughtful about when and where we implement” them.

And following her interview with FT, Friar tempered expectations even more about a pending ad rollout.

“Our current business is experiencing rapid growth and we see significant opportunities within our existing business model,” Friar said in a statement after her interview.

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