While viewership for women’s sports has seen double — if not triple — digit percentage increases in the past year, legends Sue Bird and Megan Rapinoe say they’ve still been met with industry resistance despite the gained traction.
“We’ve all fought and clawed for so long to prove our value, saying we’re worth investing in … We were trying to tell people we had value, now we actually have the data — We actually have the numbers to prove it,” WNBA Champion Bird said at the “Second Half Champions: Women Redefining Success in Sports and Business presented by City National Bank” panel at TheWrap’s