Hollywood studios need to approach artificial intelligence as “peers” rather than subordinates to Big Tech, Fox’s chief technology officer Melody Hildebrandt said at TheWrap’s Grill conference on Tuesday. “There’s incredible opportunity, but I think we really need to think of ourselves as peers to Big Tech in the exploitation of it,” she said.
Hildebrandt spoke on TheGrill panel “The Next Frontier: How AI Is Reshaping the Studio System” alongside Yves Bergquist, director of AI and neuroscience in media at USC’s Entertainment Technology Center.
Bergquist shared a similar view of how the entertainment industry can be a natural partner and parallel to the broader tech world.