Apple and Paramount Global are the latest streamers to consider a tie-up.
The rival companies are in talks to bundle their two streaming services together and offering the resulting package at discounted prices, The Wall Street Journal reported, citing people familiar with the discussions. The discussions are still in the early stages, the report said, and it’s not clear what the final offering would include.
The report boosted shares of Paramount Global in premarket trading by 3.5%. The stock closed Thursday at $14.37, down more than 24% since the start of the year. Apple shares dipped less than 1% from its Thursday close at $189.95,