Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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Warner Bros. Discovery’s Streaming Revenue Comes Largely From Max as Cable Assets Remain Key to DTC Strategy | Charts
Parrot Analytics modeling estimates that Discovery+ only accounts for 12% of the revenue for WBD’s direct-to-consumer segment
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Available to WrapPRO members
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How Disney+ Is Trading Subscriber Volume for Profitability | Charts
Parrot Analytics unpacks the data behind the Disney+ Hotstar subscriber drop-off — and why it’s not necessarily bad news
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Available to WrapPRO members
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Price Hikes vs. Ads: How Apple TV+ and Prime Video Boosted Revenue in 2024
Both Apple TV+ and Amazon Prime Video saw significant ARPU gains in the last year, led by pricing changes and flagship shows like “Ted Lasso” and “The Boys”
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Available to WrapPRO members
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Spanish TV Is a Global Powerhouse, Driving Billions in Streaming Revenue | Charts
In total, titles from Spain have generated $5.1 billion in global revenue for major streamers over the past four years
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Available to WrapPRO members
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Demand for Netflix Originals Overtakes NBCUniversal Series
In 12 years since its first original debuted, Netflix has built a more in-demand TV empire than NBCU, whose TV programming dates to the 1940s.
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Available to WrapPRO members
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Netflix’s Original Content Slowdown Means Prime Video Is Gaining Ground | Chart
Amazon’s share of originals has been on the rise since Q4 of 2023
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Election Burnout? Americans Aren’t Craving Political Entertainment Like They Used To | Charts
While specific titles like “Veep” and “The West Wing” have surged in 2024, Americans’ share of attention for scripted political shows is far lower than it was in 2020
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Available to WrapPRO members
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Gen Z Loves Animation and Comedy Movies, Millennials Trend Toward Horror | Charts
Parrot Analytics breaks down each genre by its generational preference
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Available to WrapPRO members
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The Most In-Demand Classic TV Shows You Can’t Watch on Streaming | Chart
These are the pre-2000 shows audiences wish they could stream right now
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Why ‘Beetlejuice Beetlejuice’ Is Set Up for Box Office Success | Chart
The comedy-horror comedy’s pre-release demand is on par with ‘Deadpool & Wolverine’
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Movies
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3 Big Questions Ahead of the 2024 Emmys | Charts
Will fewer franchise nominees curb Emmys appeal? Parrot Analytics unpacks the data
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Available to WrapPRO members
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Is the Max/Hulu/Disney+ Mega-Bundle Overpriced? | Chart
The newly-launched bundle brings competitors together for the biggest library in streaming, but other services have it beat on value
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Available to WrapPRO members
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As Olympics Begin, Live Sports Is the Key to Peacock’s Long-Term Growth | Chart
The streamer aims to sustain momentum beyond events like “Sunday Night Football”
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Streaming
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Netflix Has the Most Original Streaming Content, But Its Licensed Series Perform Even Better | Charts
As of Q2 2024, Netflix accounts for one-quarter of the world’s streaming original series.
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Available to WrapPRO members
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More HBO, Less Max: HBO-Branded Titles Have Higher Demand Than Streaming Counterpart | Chart
Parrot Analytics data demystifies the recent branding shifts for former marquee Max originals like “The Penguin” and “Dune: Prophecy”
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Available to WrapPRO members