As Amazon looks to capitalize on the rapid evolution of artificial intelligence, the tech giant has infused the technology in several features for Prime Video, designed to make the platform more efficient, immersive and easier to navigate for its 200 million monthly active users globally, including 115 million in the U.S.
This includes AI-generated summaries of episodes or even seasons by analyzing video segments and subtitles. There’s also an AI-powered pop-up feature for Thursday Night Football that provides insights about players and teams during NFL games. And then of course there’s personalizations, which recommend what viewers should watch next. While these personalizations were previously powered by traditional AI, generative AI has supercharged this initiative.