Universal’s “Wicked” is off and flying at the box office, earning $19 million from three days of preview screenings.
Jon M. Chu’s adaptation of the hit Broadway musical is on course for a $100 million-plus opening, easily setting a new record for Broadway adaptations. The preview screening total includes $11 million from Thursday night previews, as well as $5.7 million from Wednesday night and $2.5 million from Monday screenings exclusively for Amazon Prime subscribers.
“Wicked” is the first of a two-part series from Chu and Universal, with each film sporting a $150 million production budget before a costly global marketing campaign.