Viola Davis is narrating a new Kamala Harris ad, titled “Mother,” with Beyoncé’s “Freedom” providing the score. It’s a closing-argument ad, the latest in a run of Democrats pulling in celebrities to provide voiceover in the final days of the 2024 election cycle. It follows George Clooney narrating a recent spot targeting men who didn’t want to admit that they were voting for Harris.
This new ad tells the story of Harris’ mother, featuring Kamala’s role as part of her mother’s legacy. The opening screen showing the title also evokes the cultural trend of calling an iconic figure “mother,” perhaps an intentional attempt to connect Harris with the concept for younger voters.