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The Walt Disney Company has extended its lead over YouTube in Nielsen’s Media Distributor Gauge for October, finishing the month with a share of 11.7% in the company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen.
The company was boosted by a 7% increase in viewing to ABC broadcast affiliates as a result of NFL and college football, as well as the consistent performance of “ABC World News Tonight,” as well as an 8% bump in ESPN viewership driven by football and baseball – the largest gain among Disney’s cable networks.