‘Terrifier 3’ Distributor Reveals How ‘David Beat Goliath’ at the Box Office With a $500,000 Marketing Budget

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Cineverse CEO Chris McGurk credits the Bloody Disgusting team for helping launch Damien Leone’s slasher sensation to an $18 million No. 1 weekend

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David Howard Thorton as Art the Clown in "Terrifier 3" (Cineverse)

Indie cinema has two new bloodsoaked champions, and their names are Damien Leone and Art the Clown.

This weekend, the Christmas-themed horror threequel “Terrifier 3,” beat out the strong third weekend of Universal/DreamWorks’ “The Wild Robot” and the historically poor second weekend of Warner Bros.’ “Joker: Folie a Deux” to take the No. 1 spot at the box office with an $18.3 million opening weekend from 2,516 theaters.

It’s the fourth-highest opening weekend for a horror film this year, topping movies like Universal/Blumhouse’s “Speak No Evil” and “Night Swim” as well as Lionsgate’s “Never Let Go” and “The Strangers — Chapter 1.”

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