Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking “substantial price increases” in negotiations.
“We are simply aiming to maintain fair value for the quality of our services—services that are empirically better than at any point in our history. Our proposal to Paramount is eminently reasonable and commensurate with the value our services deliver,” Rao said in a memo to clients obtained by TheWrap. “We’ve worked tirelessly to update our tools, refine measurement capabilities, and enhance your monetization options. These innovations are the result of significant investments over multiple years to build and also to maintain/enhance going forward.