The return of Sammi “Sweetheart” Giancola on “Jersey Shore Family Vacation” gave MTV its highest Thursday prime share in two years, TheWrap can reveal exclusively.
As viewers tuned in to watch the original cast member’s comeback in the Season 6B premiere of the reality series on Aug. 3, the network experienced its highest Thursday prime share — or the percentage of adults 18-49 tuning in to MTV during primetime as compared to other cable channels — since 2021, along with the highest share for a “Jersey Shore Family Vacation” premiere in three years, according to Nielsen live-plus-three-day data.
The Aug.